Users enter the site with three distinct characters (wolf, squirrel, and bird) lounging around the new Jeep Liberty. When a character is clicked the environment changes to a specific character's background and video options form on screen. Two distinctly stylized music videos per character can be viewed explaining the vehicle's options& accessories.
Dodge Challenger 2008 was to be Dodge's most anticipated and secretive release of the year. The Client's objectives were to create hype within a younger target market that was potentially unaware of the vehicle's muscle car history. MySpace was the
chosen application for the specific target to emphasize new modern power over just retro recreation. Multiple variations of the design were created to change upon news and image release dates.
The client asked for a Kohler Engines site redesign based off of their existing recent revamp of their Kohler Power web site.
The Kohler Engines redesign objective was to redirect information towards pre-sale users unlike the previous site which functioned almost entirely for post sales. Navigation was to be made more efficient in directing traffic to the correct areas of information. In the background, images pan in and out to illustrate the specific uses for different types of Kohler Engines.
Commissioned to Art Direct and design from concept to full execution the Cranbrook Art Museum's 2006 - 2007 Critical Studies and Humanities lecture series poster/mailer.
Hired to produce page content for in in process release campaign of the Fiat 500. Concepts involved prelaunch advertising, event designs, and online interaction with ongoing events.
Banner Ad Campaign Page takeover of msn.com, aol.com, and yahoo.com. Nominated by Organic for an EE interactive
Exceptional Experience Award.
Bank of America
Lead design production for motion graphics and collaborated with a team on "Museums on Us" campaign.
The campaign Offered users of Bank of America cards to enjoy free admissions once a month to various museums and zoos across the U.S.
Motion graphics were created for various Bank of America venues including Time Square and for the four fully automated movable digital screens in Victory Park, Dallas Texas.
A wallet lays on a white backdrop while it begins to vibrate from inside. Eventually a world of museums explodes out of the wallet. The Camera zooms in, through the doors of the art museum to a child viewing an art piece modeled after a Bank of America card. The camera closes in on the art work and reads, "A free weekend getaway is in your wallet."
Karmaloop wanted to create VIP members section for avid online
customers. The site design created was based off of their newly redesigned Boston store front.
The Rules for Staying Young
Commissioned to design an exhibition catalogue by the NWAA (New Wilmington Art Association) www.thenwaa.org in collaboration with curator Brookes Britcher.
The Rules for Staying Young exhibition explores the impact of baseball as an inspiration and conceptual model for historical and contemporary American artists, while investigating the ties between the game and the visual arts. From Thomas Eakins to Stephen Shore, baseball has captured the imagination and eye of American artists since its conception. The parallels between the timeless nature of our pastime and the evolving artistic studio are abundant, and remain profoundly relevant to contemporary practice. This exhibition highlights the rich territory between game and artist, where the perpetual moments of art and baseball meet. Curated by Brookes Britcher / Developed in partnership with the NWAA
Brookes Britcher, Michael Kalmbach
Brookes Britcher, Lauren Caulk, Christopher Motta, Daniel Potterton
Andrew Henkels, Daniel Potterton
All works of art are © Copyrighted by the artist unless otherwise speciﬁed. Published by New Wilmington Art Association Wilmington, Delaware
Selected pages show works by:
Geoffrey Aldridge (Cover)
Face Value Series
"Face Value" Drawing series.
Graphite on paper
These works were developed out of a personal examination of the function of Fine Art, visual communication, and perceived value both historically and in comparison to present culture.
Common stock art ready-made images were manipulated with the intention to examine each of these characteristics on several levels. Language in contrast to image, language and image in contrast to the frame, the object in contrast to the context of the gallery, the art world in comparison to society.
Fine Arts, Graphic Design